What?? The title looks absurd.
I had two completely free days - no not really - but then got bored of assignments, and normal routine work. They say Empty mind is Devils workshop - and we all know Devil wears Prada - and Prada is a well known brand - so one thing lead to the other and ended up spending time in Library and reading about brands.
Came across this book: "Sonic Branding" by Daniel Jackson.
The book discusses, Brand in general and Sonic branding in particular.
Like the way the author has brought out the concept of Brand.
So what is common between religion and brand (no offences meant to religion).
It is the belief of the follower that is important.
The book says:
Brand is Belief.
Belief comes when believers put in their emotional capital.
Hence, Brand is like religion. E.g Christianity- initially the evangelists had to struggle to get the converts – but once converts had bought in the idea – they became the ambassadors.
Now consider the e.g. of Coke and McDonalds.
What is coke – just a normal thirst quencher – like sprite, Dr. peppers, Thums UP. But if you look around – Coke stands for American spirit. It is “the original thing”. And getting coke in a country means that American culture has arrived.
Similarly MaC…
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2 comments:
very interesting comments but are u open to debating them ?
no doubt u r right about some points but religion bring with itself incomparable faith which is nothing as compared to a brand(u seldomly question yr religion). moreover u can switch from one brand to another if u don't like something about it but the same cannot happen with religion.religion can bring with itself loads of liabilities and responsibilities and represent a mass of population but a brand represents 'u' as an individual. to end with it, brand is what u choose but religion gives u no choice becoz it was bestowed upon u since the day u were born.
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